94 Celcius

Logo & Brand Identity Design - Series

Population Above 500,000

2018

Filière M
e: info@filierem.com
w: filierem.com

Company: Filière M Art Director: Mélanie Filiatrault Graphic Designer: Mélanie Filiatrault

94 Celcius is a new micro-roasting company from Montreal that offers unique products that make us travel with each sip of coffee. The visual identity had to imply adventure and rigor. The symbol, that serves the purpose of logo through its’ codes, adds a touch of exoticism and enigma. The nine reveals an eye, referring to the way we gaze at the world when we travel, and the mental awakening provided by coffee.