Pro Bono Advertising - Single


Rethink, Toronto/Montreal/Vancouver

Ad Agency: Rethink Client: Cassie + Friends Chief Creative Officer: Aaron Starkman, Christina Yu Creative Director: Joel Holtby Art Director: Alexandra McGuirk-Penedo, Laura Vardy Writer: Geoff Baillie Print Producer: Narine Artinian Interactive Producer: Todd Harrison, Kyle Hicks Broadcast Producer: Heather Blom Strategist: Sean McDonald, Savannah Onofrey Account Manager: Megan Burrow Account Director: Scott Lyons Production Company: Crimson Fish Executive Producer: Taylor Zeller-Newman, Stephen James Director: Emily Langridge Post-Production: R+D Productions Editor: Tyler Erdelac, Stephen Parker, Dustin Gamble Audio House: Vapor Music Audio House Creative Director: Ted Rosnick Audio House Producer: Kat Stewart Grading: Alter Ego Colourist: Eric Whipp Colour Assistant: Erik Bayley Colour Grade Producer: Jane Garrah, Pallavi Joshi-Firby

Winning Website:

There are an estimated seven million children affected by Juvenile Arthritis – an autoimmune condition that inflames the tissue lining of joints. Doctors recommend daily baths of at least 15 minutes to alleviate severe pain, stiffness, and swelling. The problem is, kids hate staying in the bath. To help keep kids in the bath longer, we created Foam Ease: slow-release bath bombs with toys hidden inside. The disintegration of the bath bombs takes approximately 15 minutes.