Biiru Brand Identity
Entire Design Program
Winner: Christopher Laflamme School: Dawson College Graphic Designer: Christopher Laflamme :
For this project, we were given a company based in Montreal, and our task was to re-brand the whole image of the company. The company given to me was a Japanese resto-bar. My approach for this re-branding was to convey the Japanese culture through a modern look. I first started with the logo and then applied that logo on different applications to give a certain consistency to the design of the brand. The geometrical nature of the logo made this even easier for me to explore many possibilities.