Crash Coasters

Point-of-Purchase/In-Store Ad or Promotion - Single

2017

Rethink
w: rethinkcanada.com

Drunk driving is still a major issue in Canada, with over 34% of motor vehicle deaths caused by impaired drivers. On St. Patricks Day, to stop people from getting behind the wheel intoxicated, we served up drinks on coasters made from the wreckage of motor vehicle accidents.

Company: Rethink
Client: Arrive Alive
Creative Director: Ian Grais, Chris Staples
Art Director: Alex Bakker
Writer: Sean O'Connor, John Eresman
Print Producer: Scott Russell
Broadcast Producer: Catherine Dumas
Director of Amplification: Leah Gregg
Content Strategist: Joy Lucas
Industrial Design: MakerLabs
Photographer: Dustin Gamble, Eric Arnold
Account Manager: Marjo Durand, Sarah Riedlinger, Scott Lyons