Point-of-Purchase/In-Store Ad or Promotion - Single
Katherine Duerdoth (Rethink)
Company: Rethink Client: Arrive Alive Creative Director: Ian Grais, Chris Staples Art Director: Alex Bakker Writer: Sean O'Connor, John Eresman Print Producer: Scott Russell Broadcast Producer: Catherine Dumas Director of Amplification: Leah Gregg Content Strategist: Joy Lucas Industrial Design: MakerLabs Photographer: Dustin Gamble, Eric Arnold Account Manager: Marjo Durand, Sarah Riedlinger, Scott Lyons
Drunk driving is still a major issue in Canada, with over 34% of motor vehicle deaths caused by impaired drivers. On St. Patricks Day, to stop people from getting behind the wheel intoxicated, we served up drinks on coasters made from the wreckage of motor vehicle accidents.