Better Tomorrows Campaign
Complete Advertising Program - Complete
Like most charities, SickKids can be overlooked during the holiday season. We needed a way to get people to take time from their busy day to take notice and donate.How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For nearly two months we ran an ad a day to show people what was happening in the hospital right that minute.
Company: J. Walter Thompson Canada Chief Creative Officer: Brent Choi Executive Creative Direction: Ryan Spelliscy Art Direction: Cindy Marie Habana Copywriting: Mike De Candido Broadcast Producer: Raquel Rose Production Company: Sons & Daughters Director: Mark Zibert Executive Producer: Joan Bell Post Production Company: Panic & Bob, Smith Editor: Michelle Czukar Assistant Editor: Laura McMillan Colourist/Transfer: Alter Ego Visual Effects: Andrew Hobbs Producer: Janice Rebelo Music/Sound: The Eggplant Music Director: Adam Damelin Developer: Kevin Tam Technical Lead: Patrick Schroen Print Producer: Susan Goodfellow Account Director: Neil MacLellan Account Executive: Sarah Leveille Associate Creative Direction: Andy Brokenshire Media Agency: Mindshare