Better Tomorrows Campaign

Complete Advertising Program - Complete

2015

J. Walter Thompson Canada
t: 416-729-5758

Like most charities, SickKids can be overlooked during the holiday season. We needed a way to get people to take time from their busy day to take notice and donate.How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For nearly two months we ran an ad a day to show people what was happening in the hospital right that minute.

Company: J. Walter Thompson Canada
Chief Creative Officer: Brent Choi
Executive Creative Direction: Ryan Spelliscy
Art Direction: Cindy Marie Habana
Copywriting: Mike De Candido
Broadcast Producer: Raquel Rose
Production Company: Sons & Daughters
Director: Mark Zibert
Executive Producer: Joan Bell
Post Production Company: Panic & Bob, Smith
Editor: Michelle Czukar
Assistant Editor: Laura McMillan
Colourist/Transfer: Alter Ego
Visual Effects: Andrew Hobbs
Producer: Janice Rebelo
Music/Sound: The Eggplant
Music Director: Adam Damelin
Developer: Kevin Tam
Technical Lead: Patrick Schroen
Print Producer: Susan Goodfellow
Account Director: Neil MacLellan
Account Executive: Sarah Leveille
Associate Creative Direction: Andy Brokenshire
Media Agency: Mindshare