Winter Wipers Whiteout

Young Blood Advertising - Single

2015

Blue Hive Toronto

Company: Blue Hive Toronto Art Direction: Ben Ren Writer: Darrel Knight Creative Direction: Jonathan Smith, Matt Frarracci Creative Direction, Head of Art & Design: Allen Kwong Executive Creative Direction: Serge Pennings Account Supervisor: Kristine Black Account Director: Ryan Pearce, Justin Seegobin Producer: Betsy Tran

Generic wipers are more likely to fail during a Canadian winter whiteout and can really impair visibility. Motorcraft wipers are built to handle the toughest conditions. The winter-specific theme of this poster is a reminder how important it is to have a clean, clear windshield in whiteout conditions.