new sam®

Promotional Design - Single

2019

David Song
t: 514-358-9531
e: contact@davidsong.ca
w: davidsong.ca

Winner: David Song School: Dawson College Instructor: Rock Anctil

Rebranding for Sam the Record Man, a defunct Canadian record store chain. The new identity uses an adaptable logo that offers many possibilities for interpretation and flexibility. Each collateral application enforces the identity, creating a dynamic and elegant ensemble.