Budweiser Light Up The Nation

Entire Advertising Campaign



Company: Anomaly Executive Creative Director: Pete Breton, Dave Douglass Account Director: Matt Holton Associate Creative Director: Jamie Marcovitch, Todd Cornelius Managing Director: Candace Borland Copywriter: Jamie Marcovitch, Brendan Scullion Art Director: Todd Cornelius, Max Bingham Designer: Andy Slater Account Executive: Thomas Gaylor Social Manager: Chris Campaner Head of Production: Leanne McLellan Print Producer: Rob Murray Print Production: 7thfl Client: Labatt Brewing Company Ltd. VP Marketing: Kyle Norrington Brand Director: Andrew Oosterhuis Senior Brand Manager: Candy Lee Brand Manager: John Patrito Trade Activation Manager: Lindsay Olimer Public Relations: Veritas Communications Experiential: Mosaic Canada Media Placement: UM Canada Trade Activation : Hunter Straker Product Design: Buzz Products

In September 2016 the world was coming to Canada to play the biggest hockey tournament in a decade. Budweiser knew every single goal would matter and we needed all 36 million Canadians to unite and share in the celebration. Our idea was to turn the country into a fully functioning game synced goal light and literally “Light Up the Nation” whenever Canada scored.