SickKids VS

Entire Advertising Campaign

2017

Cossette
w: cossette.com

Donations to The Hospital For Sick Children (SickKids) were plateauing. In order to succeed, SickKids needed to jolt new donors off of the sidelines. The standard sad, tear-inducing approach that treated sickness like a weakness wasn’t working. So we radically changed the tone, choosing toughness over tears and focusing on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses.

Company: Cossette
Chief Creative Officer: Carlos Moreno, Peter Ignazi
Creative Director/AD: Jaimes Zentil
Creative Director/CW: Craig McIntosh
Agency Producer: Dena Thompson
Designer: Natasha Michalowska
Account Supervisor: Olivia Figliomeni, Daniel Dolan
Account Director: Hanh Vo
VP, Brand Director: Michelle Perez, Steve Groh
Director, Strategy: Fernando Aloise
Chief Strategy Officer: Jason Chaney
Production Company: Skin and Bones Film Company
Production Designer: Jay Pooley
Director: Mark Zibert
Executive Producer: Dan Ford
Executive Producer: Liane Thomas
Line Producer: Joan Bell
Director of Photography: Jackson Parrell
Editing Company: Skin & Bones
Editor: Marka Rankovic
Animation House: The Mill NYC, a52
Transfer/Online/Animation: The Vanity
Music/Sound: SNDWRX
Music Creative Director: Didier Tovel
Song: Undeniable - by Donnie Daydream Feat: Richie Sosa
Photography: Westside Studios
Photographer: Nikki Ormerod
Technical Development Partner: Jam3
Executive Producer: Michael Dobell
Project Manager: Maia Spetter
VP, Experience Strategist - Cossette - Toronto: Tara O'Doherty
UX Strategist: Thomas Wilkins
Digital Advisor: Dawid Kucinski
Digital Art Director: Gustavo Oregel
Studio: Identica Senior
Senior Production Artist: Shireen Kok
Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills
Print Producer: Aimee Churchill
Senior Retoucher: Trevor Gauthier
Media Agency: OMD
Client: SickKids Foundation