IKEA Stuff Monster

Corporate Responsibility Campaign


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: IKEA Canada Chief Creative Officer: Aaron Starkman, Christina Yu Creative Director: Joel Holtby, Dhaval Bhatt Art Director: Joel Holtby Writer: Dhaval Bhatt French Writer: Karine Doucet Account Director: Marie Lunny, Sarah Riedlinger, Daniel Riggi Account Manager: Catherine Blouin-Mainville Strategist: Sean McDonald, Stacy Ross Producer: Erica Metcalfe, Marie-Pière Poulin Production Company: Scouts Honour Director: Mark Zibert Director of Photography: Chris Mably Live Action Producer: Rita Popielak Production Supervisor: Simon Dragland VFX Studio: A52 Colourist: Eric Whipp, Conor Fisher Colour Assistant: Jonah Venneri Senior Colour Producer: Jane Garrah Post-Production: Rooster Post Editor: Marc Langley Assistant Editor: Chloe Vankoughnett Audio House: Vapor Music Executive Producer: Melissa Kahn Sound Designer: Kevin Chamberlain Engineer: Julian Rudd Audio Producer: Lindsey Bates Audio House Creative Director: Ted Rosnick

Winning Entry: vimeo.com/361198280

Letting go of stuff that's weighing us down feels good. Letting go of it responsibly feels even better. Instead of throwing old furniture away, pass it on to a new home, and witness the beautiful possibilities that can come from giving old things a new life.