IKEA Everywhere Catalogue

COVID-19 Response - Series


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: IKEA Canada Chief Creative Officer: Aaron Starkman Creative Director: Joel Holtby, Dhaval Bhatt Art Director: Hayley Hinkley Writer: Jacquelyn Parent French Writer: Karine Doucet Designer: Brie Lim, Erin Maguire Strategist: Sean McDonald, Stacy Ross Print Producer: Narine Artinian, Claire Khan Printing Company: Presslinx Media Agency: Carat Account Director: Sarah Riedlinger, Daniel Riggi Account Manager: Megan Christopher

Every year thousands of people come into IKEA stores just to get their copy of the IKEA catalogue. But this year, with the risks and restrictions of COVID-19 in full swing during our launch, we had to adapt. So, instead of driving Canadians to stores for their catalogue we brought a catalogue to them. We put every single page of the 2021 catalogue, from front cover to back cover, out into the world – at bus stops, on buildings, on radio, on social, on the highway, and even on coffee cups.