Tourisme Montréal – Mini #MTLmoments

COVID-19 Response - Series


lg2, Montreal, QC

Winner: lg2 Client: Tourisme Montréal Creative Vice-President: Marilou Aubin Creative Director: Marilou Aubin Copywriter: Martin Charron Art Director: Marc-Antoine Vallée Graphic Designer: Joannie Rosa Strategist: Sabrina Côté Content Specialist: Paul Transon Account Manager: Chloé Gervais Account Director: Etienne Payette Lebeau

Montreal is known for being a creative city. It was only natural then to call on the creativity of Montrealers during confinement. A challenge was launched by Tourisme Montréal on Instagram asking them to reproduce mini-versions of the Montreal places they missed the most using everyday household objects.