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lg2, Quebec, QC
t: 418-263-8901

Creative Director: Luc Du Sault Writer: Andrée-Anne Hallé Strategy: Catherine Darius Account Director: Mireille Côté Account Manager: Laura Boutet Agency Producer: Isabelle Fonta, Lina Piché Director: Charles Burroughs Director of Photography: Maxime Valsan Producer: Alexis Dubosc Sound Production: Sylvain Roux

The goal of the "You like it more than you think" line is to make people realize that even though classical music isn't in everybody's heart, it has the potential to be. The campaign also accentuates the fact that classical music is present every day and that people should take time to appreciate it.