Happy Moving Day
Art Direction - Series
In Quebec, there is a single day of the year traditionally reserved for moving: July 1, the day most leases roll over. The challenge: Moving Day is typically associated with pizza. As boxes are one of the most iconic symbol of Moving Day, we decided to use cardboard boxes to represent popular menu items. Bus shelters, print executions, social media and in-restaurant signages reminded Quebecers that McDonald’s and moving are a match made in heaven.
Company: Cossette Client: McDonald's Restaurants of Canada Ltd. Vice-President, Creative/Advertising: Anne-Claude Chénier VP Design and Branding: Barbara Jacques Associate Creative Director: Patrick Michaud Art Director: Alexandre Jutras Photographer: René Lachapelle Producer: Annie Vanier