Online Campaign


#runmore – An Integrated campaign that spoke to runners instead of at them, based on the simple insight that once you fall in love with running all you want to do is #runmore.

Company: Tribal Worldwide, a division of DDB Executive Creative Direction: Joshua Stein Creative Direction: Diego Bertagni, Benjamin Playford Associate Creative Director: Frank Macera Agency Producer: Stefan Fabich Account Director: Susan Charles SVP - Head of Strategy: Dino Demopoulos Digital Strategist : Andrew Ahern Social Media Strategy: Andrew Panturescu Director: William Armstrong (OPC) Director of Photography: Benjamin Loeb (OPC) Steadicam: Junichi Hosoi (OPC) Line Producer: Paul Norman (OPC) Editor: Izzy Ehrlich (Rooster) On-line Editor: Andres Kirejew (Rooster), Darren Achim (Rooster), Eric Perrella (Rooster), Andrew Thiessen (Rooster) Colourist: Wade Odlum (Rooster) Audio House Producer: Dave Sorbara (Grayson Matthews) Audio House Engineer: Bill Hermans (Grayson Matthews) VFX/Animation : Alter Ego