In Her Shoes
Branded Content - Single
Our goal with our campaign was to engage the public’s sense of empathy and remind Canadians how devastating a breast cancer diagnosis can be. To achieve this we created an emotional 2-minute film utilizing a special body-mounted camera that allowed the viewer to feel like weren’t just watching the story, they were living the story.
Company: Cundari Chief Creative Officer: Andrew Simon Group Creative Director: Cory Eisentraut, Mike Sipley Art Direction: Jason Lee Copywriting: Francesco Grandi Agency Producer: Alina Prussky Account Director: Kristin Vekteris Account Supervisor: Keira Lalonde Production Company: Sons & Daughters Executive Producer: Liane Thomas Director: Michael Lawrence Line Producer: Todd Huskisson Post Production Company: Married To Giants Editor: Graham Chisholm Colourist: Tricia Hagoriles Audio House: Apollo Studios Music/Sound: Rob Simonsen Casting: Steve Mann