Wisdom for Wisdom "Livingstone"
The Ontario Retirement Pension Plan was created because many Ontarians will face a savings gap when they retire. But to connect with millennials, who don’t like to talk about retirement, we had to start the conversation in an unexpected way. So we paired notable millennials, like YouTube stars, with retirees for a knowledge exchange. The millennials taught retirees about something modern, while retirees taught millennials about life after 65 and why the ORPP is needed.
Company: Bensimon Byrne Creative Direction: Joseph Bonnici, Dan Strasser Associate Creative Director: Lorne Covant Art Direction: Debbie Chan Copywriting: Matt Doran Agency Producer: Meghan Cheesbrough Group Account Director: Jill Engleman Business Lead: Charlotte Osbourne Project Manager: Ashley Belfast Production Company: Untitled Films Executive Producer: Peter Davis Director: Andrew Norton Line Producer: Tony Phibbs Offline Post Production: School Editing Offline Producer: Emily Torontow Offline Editor: Matthew Kett Online Post Production: Smith. Online Producer: Patty Bradley Online Editor: Justin Lee Colourist: Andrew Ross Audio House: Pirate Toronto Audio Producer: Maggie Blouin-Pearl Audio Director: Vanya Drakul Audio Engineer: Jared Kuemper