Walk off your poutine
French-Canadian underdog QSR chain Valentine needed to stand out with a bold idea. When everybody was talking about healthy eating habits, Valentine decided to embrace its fast-food heritage and invite users to earn free junk food by walking off the calories that come from it. We created a pedometer app and a campaign that challenged customers to earn a free poutine by burning the equivalent 1,100 calories... turning a guilty pleasure into a tasty reward.
Company: lg2 Senior Partner, Vice-President, Creative Director: Marc Fortin Interactive Creative Director: Jennifer Varvaresso Interactive Art Director: ÉRic Bouchard Interactive Copywriter: Jean-François Perreault Interactive Producer: lg2fabrique Designer: Thibault Gehard Account Coordinator: Audrey Dignard Account Supervisor: Marie-Josée Bourque Partner, Interactive Director: Alexis Robin Interactive Strategic Planner: Sabrina Côté Communications Manager: Mara Gourd-Mercado Photography: Raphael Ouellet Senior Partner, Vice-President, Account Services: Julie Dubé