Augmented Reality


Each year we strive to create an initiative designed to have a positive social impact. This holiday season we wanted to help parents keep the magic of Santa alive for kids by providing evidence that he exists. Working with Make-A-Wish® Canada, we launched Kringl™, a mobile video app that creates believable videos of Santa in action to help parents prove Santa exists.

Company: Zulu Alpha Kilo Creative Direction: Zak Mroueh, Ari Elkouby Art Direction: Ari Elkouby Creative Technology Director: Jeff Vermeersch Designer: Andrea Romanelli, Grant Cleland Design Director: Mooren Bofill Copywriting: Jonathan King, Jerry Brens Account Supervisor: Alex Potter Strategic Planner: Zoe Neuman, Emma Brooks Agency Producer: Ola Stodulska Video: Jamie Morren Production House (Development): Thinking Box Animation: Troy Graham Lead Interactive Programmer: Curtis Mak Interactive Programming: Michael Vay Lee, Kevin Mak, Eric Wong, Kevin Prendergast, Tim Wientich, Justin Desjardins Interactive Producer: Carrie Jeffels, Christine Kim Production House (Video): Notch Video Director: Yotam Dor Director of Photography: David Dvir Producer: Samantha Hall GRIP: Cameron Noble Compositor: Joe Pascal Make-up: Meccage Santa: Al Scott Audio House: Pirate Toronto