“Me Too” – ActToo

PSA/Charity Digital Advertising - Single


FCB/SIX, Toronto, ON
t: 416-483-3600
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Chief Creative Officer: Ian Mackenzie Worldwide Creative Partner: Fred Levron Contributing Chief Creative Officer: Karin Onsager-Birch Executive Creative Director: Colin Craig Senior Art Director: Noella Choi Associate Creative Director: Andrew Bernardi Account Director: Alice Blastorah, Sarah Ranney, Fraser Jackson Senior Copywriter: Erika Yost, Dana Kingstone Contributing Creative Director: Kyle Lamb Copywriter: Alex Leletzky, Adrianna Casuga, Paula Purdon Senior Designer: Esra Tasdemir Jr. Production Designer: Alana Ratcliff-Lake Retouching: David Woodger Creative Strategist: Simran Kaur EVP Global Strategy Officer: Fern Potter EVP, Strategy: Anna Percy-Dove Content Strategist: Cassandra Cervi Director, Analytics: Devi Soondarsingh Senior Manager, Analytics: Andrew Yang Senior Business Analyst: Aditi Raina UX Designer: Tony Di Ciero Global President: Andrea Cook EVP, General Manager: Elizabeth Sellors Senior Integrated Producer: Ashley Whitaker Project Director: Gillian Morrison Producer: Kat Forester, Nicholas Shaw Director of Technology: Luiz Costa Senior QA: Natalia Zadorozhna Email developer: Lara Goldsmith Back-End Developer: Christopher Ghouchandra Data Architect: Val Nasquidashvili Technical Business Analyst: Ritu Sain Developer (banners): Quy Ngo Developer/Programmer: Heung Lee Consultant: James Durham Global Chief Marketing Officer: Brandon Cooke Director, Global Initiatives: Alison Lutsky EVP, Global Growth Officer: Mish Fletcher Media Agency: IPG Mediabrands, UM J3 Sr. Director, Analytics & Insights: Tushar Subramanuam Data Analyst: Brian Quach Other: Special Situations Group Software Engineer, Blockchain: Richard Pringle Software Engineer, Architect: Terence Hong, Mary Choi, Nathan Arnold, Wilson Wong, Vince Leung, Steven Ferreirra Global CEO: Eileen Kiernan Global President, J3: Anthony Plant Global CEO, UM: Eileen Kiernan SVP, Group Director, Content Management: Anthony Hello Content Manager: Meredith Babb SVP, Client Business Partner: Matthew Baker PR: Current Global EVP, Client Experience: Lisa Dini Manager, Media Relations: Andrea Blythe Production Company: Stink Films President: Daniel Bergmann Executive Producer: Fran McGivern, Yumi Suyama Director: Lauren Caris Cohan Director of Photography: Doug Porter Editing Company: School Editorial Editor: Lauren Horn Post-Production Company: Alter Ego Senior Producer: Pallavi Joshi-Firby Colourist: Andrew Ross Online Artist: Alex Boothby VFX Assistant: Saba Zahir Music/Sound: Grayson Matthews Audio Design Music & Voice Director: Mark Domitric Audio Engineer: Vlad Nikolic

Winning Entry: acttoo.metoomvmt.org/disrupt-rape-culture

The “Me Too” movement created awareness of just how widespread and systemic sexual violence is when millions raised their hands to say, me too. But to enable change, this needed to be followed by making action accessible and tangible. Act Too is a recommendation engine of actions you can take to end sexual violence. It empowered individuals to act, and recorded every action taken into a blockchain-powered archive to ensure no action would be silenced, altered or erased.