A Billboard That Comes to Life

Out-of-Home - Single

2023

LG2, Quebec/Montreal/Toronto
t: 514-281-8901
e: concoursmtl@lg2.com
w: lg2.com

Creative Director: Martin Charron, Marianne Renaud Copywriter: Luc Dupéré, Jean-Christophe Lanteigne-Daigle, Jean-Frédéric Barrette, Coralie Brindle Art Director: Étienne Goulet, Sébastien Legault, Edward Nyamenkum Strategic Planning: Pierre Labadie, Laetitia Prido, Laurence Landry-Leduc Account Services: Marie-Ève Despars, Émilie Mass, Joannie Bélanger, Véronique Demers, Mélissa Dallaire, Florent Moignard, Dilma Oliveira, Dilma Oliveira Project Management, Production: Cynthia Lemieux Agency Producer: Lina Piché, Vanessa Vick, Geneviève Demers, Mélissa Brisson Mac Artist: Joanie ÉVrard Production Company: Parade studios Producer: Guillaume Dubois Director: Raphaëlle Rousseau Director of Photography: Simon Lebrun Collaborator: Publicité sauvage, Pure Horticulture Sound Production: La Majeure Engineer: PO Rioux Music Composer: Jack Richard Pierce Freelance: Freelance Editor: Simon Lebrun Colourist: Olivier Séguin-Dang Animator: Casadel Films Client: Hydro-Québec

To promote food autonomy, a Hydro-Québec energy transition initiative, the public utility created a living billboard of a greenhouse where passersby could explore and learn about local food production.