A Cart Apart
john st., Toronto, ON
Client: Loblaw Companies Limited, No Frills Chief Creative Officer: Cher Campbell Associate Creative Director: Caroline Friesen, Robbie Percy Designer: Hannah Lee Music & Sound: SNDWRx Post-Production: The Vanity Creative Director: Cher Campbell Art Director: Caroline Friesen Copywriter: Robbie Percy Photographer: James Michael Chiang Chief Strategy Officer: Megan Towers Sr. Strategist: Jay Fleming Business Lead: Lindsay Day Agency Producer: Brittani Wilcox, Andrew LaGrave Account Supervisor: Kelly Brennan Production Company: Fuze Reps VFX: Sean Cochrane, Naveen Srivastava, Andrew Farlow, Kaelem Cahill Music Director: Didier Tovel Composer: Didier Tovel
Winning Entry: youtu.be/uhvD7ISSXxc
From long lines to Karens to safety concerns, grocery stores became a battleground during the height of COVID. As Canada's #1 discount grocer, we had a responsibility to do our part, and remind shoppers to keep calm and hauler on. To do that we released “A Cart Apart.” Part music video, part PSA, it was coined the physical distancing song of the summer and was the 4th most watched branded video on YouTube in 2020.