Add The M

Ideation

2022

Rethink , Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Have you ever wondered why men's sports are just called sports, but women's sports are called women's sports? We did. So, we worked with YWCA's across Canada to add the missing M to men's sports logos and start a conversation about gender equity in sport.

Ad Agency: Rethink
Client: YWCA Metro Vancouver, Amy Juschka
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Director: Joel Holtby, Leia Rogers
Associate Creative Director: Skye Deluz, Hayley Hinkley, Jacquelyn Parent
Art Director: Skye Deluz, Hayley Hinkley
Writer: Jacquelyn Parent
Chief Strategy Officer: Sean McDonald
Strategy Director: Nicole Rajesky
Producer: Teresa Bayley, Kyle Hicks
Studio Artist: Brad Kumar, Todd Bennett
Editor: Tyler Erdalac, Thomas McKeen
Sound Production: Grayson Music
Developer: Brad Stapleton, Steve Lam
Group Account Director: Kat McKeen
Account Director: Kennedy Crawford, Sara Lemmermeyer
Account Manager: Nicole Kerrigan, Jessie Durand
Strategic Communications Lead: Meredith Montgomery
Editorial Lead: Lianne George
PR Coordinator: Kaitlyn Vian