Add The M

PR/Influencer Campaign


Rethink , Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: YWCA Metro Vancouver, Amy Juschka Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Creative Director: Joel Holtby, Leia Rogers Associate Creative Director: Skye Deluz, Hayley Hinkley, Jacquelyn Parent Art Director: Skye Deluz, Hayley Hinkley Writer: Jacquelyn Parent Chief Strategy Officer: Sean McDonald Strategy Director: Nicole Rajesky Producer: Teresa Bayley, Kyle Hicks Studio Artist: Brad Kumar, Todd Bennett Editor: Tyler Erdalac, Thomas McKeen Sound Production: Grayson Music Developer: Brad Stapleton, Steve Lam Group Account Director: Kat McKeen Account Director: Kennedy Crawford, Sara Lemmermeyer Account Manager: Nicole Kerrigan, Jessie Durand Strategic Communications Lead: Meredith Montgomery Editorial Lead: Lianne George PR Coordinator: Kaitlyn Vian

Have you ever wondered why men's sports are just called sports, but women's sports are called women's sports? We did. So, we worked with YWCA's across Canada to add the missing M to men's sports logos and start a conversation about gender equity in sport.