Adidas Runner 321

Corporate Responsibility Campaign

2023

FCB Canada, Toronto, ON
t: 416-483-3600
w: fcbtoronto.com

Ad Agency: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna EVP, Global Creative Partner: Danilo Boer Executive Creative Director: Andrew MacPhee, Leo Barbosa, Cuanan Cronwright Associate Creative Director: Sally Fung, Sara Radovanovich VP, Managing Director: Ricky Jacobs, Tim Welsh Account Supervisor: Chris Flynn Client: Adidas Director, Brand Communication Sport Footwear and Apparel: Dustin Geddis NAM Sports Marketing: Hygie Ordono Snr. Manager, Brand Communications – Running Footwear: Josie Johnson Running Footwear: Andrew Lemoncello Assistant Manager, Digital Publishing: Emily Crueger Manager Digital Content: Sally Rubey Senior Manager Digital Content: Rene Hirschbolz VP, General Manager Content: Ian Buck VP, Content Development: Yotam Dor Director of Project Management: Emily Mihalek Chief Strategy Officer: Shelley Brown Sr. Strategist: Audrey Zink VP, Technology: Luiz Costa UX/UI Tech Specialist: Lara Goldsmith Production Company: 456 Studios, Suneeva VP, Integrated Production: Stef Fabich Director of Broadcast Production: Sarah Michener Producer: Sarah Michener Director: Jason Van Bruggen Executive Producer: Geoff Cornish, Sarah Brooks Post-Production Company: School Editing, Alter Ego Editor: Lynn Sheehy Assistant Editor: Fiona Alvarez Colourist: Andrew Ross Colour Assistant: Ebi Agbeyegbe On Line Artist: Sebastian Boros On Line Assistant: Nupur Desai Producer: Spencer Butt Audio House: OSO Audio Executive Producer: Hannah Graham Producer: Lauren Dobbie Creative Director: Daenen Bramberger Engineer: Dylan Groff Audio House: Citizen Music Junior Producer: Kai Rizzuto Head of Production: Molly Young Creative Director: Tomas Jacobi Composer: Nico Barry PR Company: Current Global CEO: Virginia Devlin Senior Vice President, Client Experience: Shannon McGovern Account Director, Client Experience: Sara Koerner Agency Partner: Chris Miller Athlete: Chris Nikic Father of Athlete: Nik Nikic

Winning Website: youtu.be/bMk6m2UskK4

Adidas Runner 321 was created by and for the neurodivergent community to improve their visibility in sport. What started as a moment at the Boston Marathon—reserving bib number 321, representing Trisomy 21 for people with Down syndrome—turned into a global movement where 275+ runners and 250+ races have gotten involved, including the world's six major marathons, despite four of them being sponsored by our largest competitors.