Always A Number, Never A Name
Craft Art Direction - Series
Target, St. John's, NL
Creative Director: Jason Hill Art Director: Jason Hill Copywriter: Dave Sullivan Designer: Luisa Bojaca, Norita Dhaigham Account Director: Jane Hall Agency Planner: Noel O'Dea Producer: Vivian Tulk
Since 1976, Crime Stoppers has shown unwavering dedication in protecting the identity of its tipsters. But, in a world increasingly filled with fear about privacy protection, anonymity is still a huge barrier for Crime Stoppers. So rather than 'tell' people to trust that their identity will never be revealed, we needed to 'show' them the steps Crime Stoppers takes to protect their identity.