Out-of-Home - Single
Propel/OLIVER Agency, Calgary, AB
Time-sensitive deals are common in the airline industry, but Swoop—Canada's ultra-low-cost carrier—is anything but. To promote a limited-time sale with 60% off flights to Mexico, we enlisted Mother Nature's help to create a countdown timer like never before. On one of the very beaches we were promoting, we made a giant coupon in the sand. As the tide came in, it slowly erased the offer. We streamed the event on Facebook, inviting people to take advantage of the deal before it washed away.