Beautifully Real Moms - Witching Hour
Newspaper - Single
Company: Ogilvy Chief Creative Officers: Brian Murray, Ian MacKellar Copywriter: Chris Dacyshyn Art Director: Julie Markle Group Creative Directors: Chris Dacyshyn, Julie Markle Strategist: Crystal Sales Account Manager: Aviva Groll Management Supervisor: Ashley Shaffer Account Executives: Emily Woods, Serra Tokat Agency Producer: David Scanlon Clients: Leslie Golts, Carolyn Kim, Daniel Alter, Diane Laberge, Danika Johansen Photographer: Ami Vitale PR Agency: Harbinger Communications Media Agency: Mindshare Canada Digital Production: H&O
To let mothers know that being a real mom is better than being a perfect one, Baby Dove sent world-renown photojournalists into moms’ homes to capture the true beauty of motherhood. The images were displayed in an online gallery and promoted in social, print and OOH.