SickKids VS - All In

Craft - Editing - Single

2018

Cossette
w: cossette.com

Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul. To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join.

Company: Cossette
Global Chief Creative Officer: Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh
Creative Director/AD: Jaimes Zentil
Agency Producer: Dena Thompson
Account Coordinator: Maggie Kent
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
Chief Strategy Officer: Jason Chaney
Production/Editing House: Skin & Bones
Director: Mark Zibert
Director of Photography: Chris Mably, Mark Zibert
Executive Producer: Dan Ford, Liane Thomas
Line Producer: Rita Popielak
Editor: Marka Rankovic
Animation/Transfer/Online Facility: a52
Flame Artist: Jesse Monsour
Colourist: Paul Yacono
Music Licensing: Francois Lachance
Song I'd Do Anything: Lionel Bart
Song Once There Was a Hushpuppy: Dan Romer & Ben Zeitlin
Audio House: SNDWRX
Music Creative Director: Didier Tovel
Media Agency: OMD
Client: SickKids Foundation

Winning Website: vimeo.com/user13084060/review/287517330/2bf0eddbbc
Winning Entry: vimeo.com/user13084060/review/287517330/2bf0eddbbc