Huggies - Behind The Door
Branded or Sponsored Content - Single
Company: Ogilvy Chief Creative Officer: Brian Murray Group Creative Director: Chris Dacyshyn, Julie Markle Strategic Planning Director: Michelle Lee Copywriter: Samantha Ramsay Art Director: Amy Fernandes Account Manager: Aviva Groll Account Supervisor: Kennedy Crawford Account Coordinator: Mila Zekhael Planner: Michelle Lee, Robyn Hutman Producer: Eric Thompson Client: Michael Hurt, Paul Scott, Nadia Malowany, Alicia Cameron, Ali Ruffo, Mitch Faigan Digital Production: Candela Collective Colourist: Redlab VFX: Redlab Editor: Barbershop Editing Music & Sound Director: Joey Serlin Music & SFX: Vapor RMW Media Agency: Mindshare Canada PR Agency: Veritas Production Company: Ogilvy Moving Image
Winning Entry: fas15.com/BehindTheDoor
To show the power of hugs, Huggies went behind the closed door of Nanaimo General’s isolation nursery. “Behind The Door” captured Huggies No Baby Unhugged hospital volunteers helping to ease the pain of babies born with drug addiction.