Huggies - Behind The Door

Branded or Sponsored Content - Single

2018

Ogilvy
t: 416-945-2210
e: brian.murray@ogilvy.com
w: ogilvy-canada.com

To show the power of hugs, Huggies went behind the closed door of Nanaimo General’s isolation nursery. “Behind The Door” captured Huggies No Baby Unhugged hospital volunteers helping to ease the pain of babies born with drug addiction.

Company: Ogilvy
Chief Creative Officer: Brian Murray
Group Creative Director: Chris Dacyshyn, Julie Markle
Strategic Planning Director: Michelle Lee
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Account Manager: Aviva Groll
Account Supervisor: Kennedy Crawford
Account Coordinator: Mila Zekhael
Planner: Michelle Lee, Robyn Hutman
Producer: Eric Thompson
Client: Michael Hurt, Paul Scott, Nadia Malowany, Alicia Cameron, Ali Ruffo, Mitch Faigan
Digital Production: Candela Collective
Colourist: Redlab
VFX: Redlab
Editor: Barbershop Editing
Music & Sound Director: Joey Serlin
Music & SFX: Vapor RMW
Media Agency: Mindshare Canada
PR Agency: Veritas
Production Company: Ogilvy Moving Image

Winning Entry: fas15.com/BehindTheDoor