Big in Japan
Point-of-Purchase - Series
Zulu Alpha Kilo
Winner: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Design Director: Ryan Booth Art Director: Kevin Sato Writer: Vinay Parmar Creative Tech Director: Martin Szomolanyi Account Team: Erin McManus Strategic Planner: Spencer MacEachern, Stephanie Gyles Agency Producer: Houng Ngui, Teresa Bayley Client: SingleCut Beersmiths, Rich Buceta Illustrator: Ty Dale, Kevin Sato Studio Director: Greg Heptinstall Production Artist: Anna Harju, Brandon Dyson, Ashleigh O’Brien Animator: Andrew Martin Ad Agency: Zulu Alpha Kilo
Winning Entry: insight-ideas.com/2019/singlecut-big-in-japan
SingleCut is an NYC craft brewery inspired by rock ‘n’ roll. In 2019, the brand aimed to debut a new beer in Japan – a nation big on rock music, gaming and QR codes.Introducing the first Spotify-enabled beer: BIG IN JAPAN IPA. Four unique labels featured QR codes made of visual clues for songs that were literally big in Japan. This turned each label into a Name That Tune game. By scanning the code, consumers could listen to the actual song on Spotify – revealing the answer to the game.