Backfire

Entire Online Campaign

2018

Rethink
w: rethinkcanada.com

Company: Rethink Client: States United Against Gun Violence Creative Director: Hans Thiessen, Ian Grais, Chris Staples Associate Creative Director: Sean O'Connor Art Director: Hans Thiessen Writer: Sean O'Connor, John Eresman Designer: Sheldon Rennie, Jake Lim, Hans Thiessen Digital Producer: Kyle Hicks Digital Developer: Ken Malley, Dustin Gamble Technical Advisor: Benjamin Gradidge Amplification Strategist: Leah Gregg, Aliz Tennant Account Director: Glen Chalcraft

Winning Website: thisisourawardspage.com/backfire_case
Winning Entry: thisisourawardspage.com/backfire_case

Every 16 minutes in America, someone is shot and killed. And yet, President Trump continues to fight against common sense gun laws. Launching on February 26, 2018, States United to Prevent Gun Violence empowered Americans to fight back with Backfire — a tool that let users auto-tweet the President (on his platform of choice) every time an American died from gun violence.