BMO Gear Up

Corporate Responsibility Campaign


FCB, Montreal , QC

Chief Creative Officer: Nancy Crimi-Lamanna Strategy/Planner: Marysé Sauvé VP, Head of Creative: Sylvain Dufresne Creative Director: Sylvain Dufresne Copywriter: Martin Rivard, Emily Wilkinson, ÉTienne Soucy Art Director: Stefan Szary, Julien Ponton, Sébastien Robillard Account Coordinator: Krystelle Ruest, Julie Simon, Michael Watier, Julie Monette Agency Producer: Anick Rozon Production House: SOMA Director: Mathieu Renoult Post-Production House: BLVD Sound Design: Studio Lamajeure Media Agency: UM Canada Website, Online Boutique: Agence Minimal Client: BMO Marketing Director, Brand and Sponsorships: Ann-Marie Beauchemin Sr. Advertising Manager, Brand and Sponsorships: Mélanie Miron Director of Brand Engagement, Sponsorships: Marie-Pier Bergevin Business Development Specialist: Sabrina Morin

The Gear Up website was available in both French and English and was promoted using social and digital ads. Designed to reach families and casual sports fans as well as soccer fans, it provided exposure over the course of four weeks. We leveraged special tools, such as SAM Digital Targeting, to tap into first party data and better identify and connect with our target.