BMO NXT LVL

Social Streaming - Series

2023

FCB Canada, Toronto, ON
t: 416-483-3600
w: fcbtoronto.com

Ad Agency: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna EVP, Global Creative Director: Danilo Boer Executive Creative Director: Andrew MacPhee, Jeremiah McNama VP, Creative Innovation: Eli Ferrara Creative Director: Mike Kotevich Associate Creative Director: Caleb McMullen, Hussein Rumaithi Client: Bank of Montréal Chief Marketing Officer: Maja Neable Managing Director, Personal Banking: Mike Stean Director, Customer Growth Marketing: Bessie Lam Senior Manager, Segments Marketing: Alexis Chen Senior Marketing Manager: Matthew Tang Marketing Manager: Samantha DeGregorio Gaming Relations Specialist: Sean Frame Social Media Coordinator: Kenya Marcelline Senior Manager, Media Communications: Kate Simandl Copywriter: Patrick Gravel, Jacqueline Lee EVP, General Manager: Tracy Little VP, Group Account Director: Jessica Lax Group Account Director: Hailey Scott Director, Integrated Production: Maia Spetter VP, Managing Director: Tim Welsh Chief Strategy Officer: Shelley Brown Strategy Director: Stephanie Gyles Jr. Strategist: Shao Xu VP, Strategy 1:1 Practice Lead: John Fung Sr. Social Content Strategist: Daisy Qin UX/UI Tech Specialist: Lara Goldsmith Full Stack Developer: Lily Han Jr. Quality Assurance Analyst: Natasha Phillip Producer: Tania Overholt, Rebecca Burtnik Augmented Reality Room: FlyAR Casting: Jesse Griffiths Casting Inc. Production Company: Unified Content Executive Producer: Laurie Jones, Michi Lepik-Stahl Director: Tom Feiler Line Producer: Caitlin Cucco Director of Photography: TJ Derry, Adam Madrzyk Editor: Peter Miller Assistant Editor: Luke Ionico Visual Effects: Jay Ryan Colourist: Kristina Mileska Online Editor: Rebecca Burtnik Music/Sound: OSO Audio Creative Director: Daenen Bramberger Engineer: Leo Hicks Executive Producer: Hannah Graham Producer: Jane Heath Media Agency: UM Vice President, Client Business Partner: Ryan Hunter Senior Director, Connections Planning: Sarah Fraser

Winning Entry: youtu.be/SEXZNOwTMtg

BMO needed to connect with a generation of customers that actively ignores them. So, BMO became the first financial institution to launch a channel on the world's number one streaming platform, Twitch, to help gamers level up in gaming and finances. BMO NXT LVL saw a 13% surge in digital account openings, hundreds of hours of engagement, and addressed myriad financial questions. With BMO NXT LVL, we reimagined where and how consumers engage with a bank.