Ontario Power Generation – Stay Clear, Stay Safe - A Cautionary Tale

Craft - Animation - Single


The Hive Inc.
t: 416-923-3800
e: screet@thehiveinc.com
w: thehiveinc.com

Company: The Hive Inc. Chief Creative Officer: Simon Creet Associate Creative Director: Meghan Kraemer Writer: Meghan Kraemer, Steven Preisman Account Director: Cameron Stark Account Manager: Alexandra Giffin Project Manager: Brandon Vignali Agency Producer: Sumit Ajwani, Kirsten White Animation House: Aardman Animations Director: Magdalena Osinska Producer: Sami Goddard Audio House: Apollo Executive Producer: Tom Hutch Singer/Songwriter: Ken Whiteley Illustrator: Tavis Coburn

Winning Entry: youtube.com/watch?v=KGcDWQ0S294

OPG wanted to create awareness around the dangers of fishing and swimming too close to hydro dams. Working with acclaimed animation studio Aardman, we cast a new spin on the classic fish tale. In “Stay Clear, Stay Safe,” a fable told in campfire song, Dammy the beaver spends his entire life in search of “the big one.” It seems he’ll never make his catch–until one momentous day when his luck truly takes a turn.