Out-of-Home - Single
UNION, Toronto, ON
Chief Creative Officer: Lance Martin Executive Creative Director: Adam Thur, Rica Eckersley Associate Creative Director: Justin Turco, Jill Mack Art Director: Justin Turco Copywriter: Jill Mack VP, Integrated Production: Jennifer Dark Integrated Producer: Carolyn Mitchell Content Creator: Jonathan Lajoie Photographer: Jonathan Lajoie Editor: Doug Groves Studio Manager: William Leung President: Catherine Marcolin Group Account Director: Kristine Lafreniere Account Supervisor: Bianca LaPenna, Zoe Reynolds Senior Strategist: Michael McDonald-Beraskow VP, Group Media Director: Cherie Raymond Post-Production Company: Married To Giants Senior Producer: Jenna Edwards Offline & Audio Editor: Matthieu Belanger Post F/X Company: Wingman VFX Executive Producer: Sam Simpson Online Artist: Jonny Ames Public Relations: Jumpstart Communications Printing Company: C.J. Graphics Inc.
During the pandemic, abusive relationships have risen by 30%. People were warned to “stay home” to stay safe, while overlooking the fact that for a lot of women “home” is a dangerous place. So we reached them in one of the only places they can get away from their abuser: the grocery store. We used the produce section to expose the rotten truth of abuse. We filled displays with bruised apples and used produce stickers to get discreet, lifesaving information into the hands of women who needed it.