Experiential/Event - Single
Winner: Rethink Client: Fondation Emergence Creative Director: Nicolas Quintal, Ian Grais, Chris Staples Art Director: Maxime Sauté Writer: Xavier Blais Account Director: Alex Lefebvre Account Manager: Cendra Percy Strategist: Pascal Routhier PR: Charles Côté, Victor Brunton, ÉRic Santerre, Samantha Williams Production Company: Content Content Sound Designer: P.O. Rioux PR Agency: TöK Communications Ad Agency: Rethink
For the International Day Against Homophobia & Transphobia, we took homophobic and transphobic posts from social media feeds and displayed them in the streets to confront people. Every 23 seconds, a homophobic or transphobic comment is posted online, and nobody cares.We selected, printed and displayed 74 hateful posts from the last six years in Downtown Montreal.The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes.