Buttons the Rethink Elf

Agency Self-Promotion - Single


We created a holiday helper elf named Buttons who comes to life on Facebook Messenger. Buttons was distributed to Rethink’s clients as a physical card with a pop-out elf ornament. Using parametric coding, each elf delivers custom, personalized content curated to each client. The magical, bilingual chatbot is able to hold holiday-themed conversations in real time, from time-saving holiday hacks to holiday party tricks including jokes, drinking games, and even a hangover prevention tool.

Website: rethinkcanada.com
Winning URL: thisisourawardspage.com/buttons_case

Company: Rethink Creative Director: Leia Rogers, Morgan Tierney, Chris Staples, Ian Grais Art Director: Pamela Rounis Illustrator: Pamela Rounis, Jake Lim, Hans Thiessen Writer: John Eresman Studio Artist: Jonathon Cesar Strategist: Leah Gregg Print Producer: Kerry Bhangu Digital Producer: Kyle Hicks Printing Company: Glenmore Custom Print + Packaging Account Manager: Megan Park, Matt Leblond Content Contributor: Bob Simpson, Dan DeBacker, Tyler Copoc, John Ricciardella, Andy King, Shona Massey, Conor Rechtschaffner, Dosh Osholowu, Sophia Lucken, Jordon Lawson, Liana Mascagni, Vic Bath, Sheldon Rennie, Alex Bakker, Bianca Lucken, Maddy Delange, Jill Arsenault