Campbell's - Firefly
Animation - Single
Leo Burnett, Toronto, ON
Client: Campbell Soup Company Chief Creative Officer: Lisa Greenberg SVP Creative Director: Anthony Chelvanathan Creative Director: Marcus Sager Copywriter: Evan Wallis Art Director: Dean Hamann Producer: Melanie Palmer, Jennifer Nadeau, Nicholas Shaw, Tyson Kuteyi AVP Strategy and Planning Director: Anna Nowak Chief Strategy Officer: Tahir Ahmad SVP Head of Account Management: Natasha Dagenais Account Director: Alison Macklin Account Supervisor: Aryan Hassan Animation House: Tonic DNA EP: Stefanie Bitton, Kelly McCluskey Director: Joe Bluhm, Mar Domitric, Jody Colero, Tyson Kuteyi Sound Recording Studio: Grayson Matthews Audio Design Composer: Tyson Kutei
Winning Entry: vimeo.com/473205543
Warmth to Share made Campbell's relevant to millennial parents. It was the story of a firefly who becomes dispirited as it flies through a cold and dark city—a metaphor for the world at that time—before witnessing the warmth of a home cooked meal made with Campbell's. It ran on TV and OLV, bringing uplifting warmth to a mid-pandemic winter.