Campbell's - Firefly

Animation - Single

2021

Leo Burnett, Toronto, ON
w: leoburnett.ca

Client: Campbell Soup Company Chief Creative Officer: Lisa Greenberg SVP Creative Director: Anthony Chelvanathan Creative Director: Marcus Sager Copywriter: Evan Wallis Art Director: Dean Hamann Producer: Melanie Palmer Chief Strategy Officer: Tahir Ahmad AVP Strategy and Planning Director: Anna Nowak SVP Head of Account Management: Natasha Dagenais Account Director: Alison Macklin Account Supervisor: Aryan Hassan Animation House: Tonic DNA Executive Producer: Stefanie Bitton Producer: Jennifer Nadeau Director: Joe Bluhm Sound Recording Studio: Grayson Matthews Audio Design Audio Director: Jody Colero Audio Director: Mark Domitric Composer: Tyson Kutei Executive Producer: Kelly McCluskey Senior Producer: Nicholas Shaw Vocalist: Willa Licensed Track: "Higher Love" Writer(s): Steve Winwood (BMI), Wilbur Jennings (BMI)

Winning Entry: vimeo.com/473205543

Warmth to Share made Campbell's relevant to millennial parents. It was the story of a firefly who becomes dispirited as it flies through a cold and dark city—a metaphor for the world at that time—before witnessing the warmth of a home cooked meal made with Campbell's. It ran on TV and OLV, bringing uplifting warmth to a mid-pandemic winter.