Canada Is Locking In!

Copywriting for Broadcast - Single

2023

Zulu Alpha Kilo, Toronto/Vancouver/New York

Chief Creative Officer: Zak Mroueh Executive Creative Director: Brian Murray Creative Director: Michael Siegers, Jonah Flynn Art Director: Michael Siegers Copywriter: Jonah Flynn Designer: Ana-Marija Vlahovic Agency Producer: Jesse Brook Account Team: Alyssa Guttman, Alex Berube Strategy Director: Heather Segal, Cameron Fleming Client: Pizza Pizza; Adrian Fuoco, Amber Winters, Adam Williamson, Ivy Yu, Raymond Luk Media Agency: Media Experts, Abacus Media Team: Kareem Boulos, Faebri Michetti, Tamara Kassouf, Lily Lazzara, Blake Goldring, Rebecca Barak, Julia Cymbalisty, Jason Quintal Production House: Steam Films Production House: Undefined Director: Matt Atkinson Director of Photography: Rob Scarborough Executive Producer: Julian Weiman Line Producer: Julian Weiman Production Manager: Tony Phibbs Coordinator: Kailey Shanque Post-Production: Zulubot Post-Production Producer: Sarah Dayus Post Production Producer: Siddhi Patel Editor: Micah Rix-Hayes Assistant Editor: Adrian Gluvakovich Colourist: Gary Chuntz Online Artist: Mike Sevigny, Felipe Chaparro Music/Sound: Doane Music Music Composer: Creighton Doane Recording Studio: Zulubot Voice Talent Director/Audio Engineer: Dino Cuzzolino

Last summer, Pizza Pizza helped Canadians fight inflation by launching the first-ever Fixed-Rate Pizza. Pizza lovers could lock into an XL 4-topping pizza for a fixed price, guaranteed to stay the same for a full year, no matter how bad inflation gets. To promote the offer's extension through 2023, we created a brand-new TV/Social campaign, satirizing banking and insurance advertising and testimonials.