Car Crash Flavored Chips

Experiential/Event - Series

2022

LG2, Quebec/Montreal/Toronto
t: 418-263-8901
e: infoqc@lg2.com
w: lg2.com

Ad Agency: LG2 Associate Creative Director: Luc Du Sault Copywriter: Félix-Antoine Belleville Art Director: Vincent Bernard, Nicolas Poulin Media Agency: Touché! Strategy: Alexandra Laverdiere Account Manager: Alexandra Laverdiere, Camille Savard, Rose-Marie Soucy Agency Producer: Emmanuelle Bérubé, Melanie Bruneau, Stéphanie Gagné Mac Artist: Sylvain Grégoire Head of production: Julie Pichette Traffic Manager: Camille Dalcourt Director: Nicolas Brassard-Asselin House of Production: Nova Film Producer: Charles Gaudreau, Camille Perras, Jason Rancourt, Anna Charbonney Director of Photography: François Gamache Post-Production: Studio Élément Sound and Engineering: BLVD Flavor creator: Foodaroom Client: Société de l'Assurance Automobile du Québec

Cannabis consumption usually leads to feeling hungry. Inspired by these famous "munchies", we asked ourselves: what does a car crash taste like? We created these special car crash flavoured chips to discourage young Quebecers from getting behind the wheel after having consumed drugs or alcohol. Specially designed to taste just like a car crash, these chips remove any desire for driving under the influence as they leave an aftertaste of asphalt and blood.