Cards For All

Craft Art Direction - Single


Rethink, Toronto/Montreal/Vancouver

Ad Agency: Rethink Client: London Drugs Creative Director: Leia Morgan, Morgan Tierney Art Director: Jake Gauthier Writer: Greg Kieltyka Print Producer: April Haffenden, Claire Khan Photographer: Eric Arnold Strategist: Darren Yada, Aliz Tennant, Samantha Cheng Studio Artist: Jonathon Cesar, Jan Day, Steve Holme Printing Company: Light Visions Ltd. Account Manager: Steph Hurl

The card aisle can be a frustrating place when you don't actually feel represented, especially on Valentine's Day. That's why London Drugs worked with Rethink to launch the Cards for All collection – a collection of valentines designed to celebrate all love. It features more than 30 cards to help everyone share their love, regardless of the language they speak, how they identify, their sexual orientation, or the makeup of their relationship(s).