CDSS Mindsets

PSA/Charity Digital Advertising - Single


FCB, Toronto, ON
t: 416-483-3600
e: info@fcbtoronto.com
w: fcbtoronto.com

Client: Canadian Down Syndrome Society Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts Executive Creative Director: Andrew MacPhee Associate Creative Director: Michael Morelli, Marty Hoefkes Art Director: Jerry Yang Copywriter: Jon Dawe Chief Strategy Officer: Shelley Brown VP, Strategy Director: Eryn LeMesurier Strategist: Audrey Zink VP, Managing Director: Tim Welsh Group Account Director: Blake Connolly Account Supervisor: Ilaria Ragno Agency Producer: Adriana Laborde Project Manager: Cori Pettit Production Artist: Douglas Hayter, Jesse Reid-Smith, Dominic Pimpare Proofreader: Jayne Heaton PR: Glossy Production Company: Fuelcontent Director: Scott Drucker Director of Photography: Scott Drucker Camera Operator: Scott Drucker, Chet Tilokani Photographer: Chet Tilokani Editor: Jon Garofalo Audio House: Grayson Matthews Audio Design Audio Producer: Kelly McCluskey Music Director: Mark Domitric Engineer: Brian Bernard Music Supervisor: Rich Hamilton App Design: Bliss Interactive Chair: Ed Casagrande Interim Executive Director: Laura LaChance Marketing & Communications Manager: Kristen Halpen Board Member: Ben Tarr Agency Partner: Research Chair, Associate Professor: Dan Gordan Agency Partner: Research Assistant: Vivian Merzbach Agency Partner: Posit science/BrainHQ Co-founder: Jeff Zimman CEO: Henry Mahncke, PhD Sr. Research Scientist: Mouna Attarha, PhD

Winning Entry: youtu.be/RBpO5jU9YZc

Fitness holds the power to improve cognition for people with Down syndrome. Down syndrome athletes have observed strengthened memory, enhanced learning, boosted social skills, and increased confidence—all of which allow for a more independent lifestyle. But it's never been proven, so we recruited 200 people with Down syndrome to do just that. Introducing Mindsets, an evidence-based, globally unprecedented study to prove the link between fitness and cognition for the Down syndrome community.