Change The Bill

Cause-Related Advertising - Series

2023

TAXI, Toronto/Vancouver/Montreal
w: agency.taxi

Ad Agency: TAXI Chief Creative Officer: Graham Lang Executive Creative Director: Frank Macera Copywriter: Dylan Thompson Art Director: Carlos Veras Design Lead: Sam Bullis Designer: Jennifer Yoon President: Emma Toth Client Service Director: Tyler Harris Account Director: Samantha Glasbey Account Supervisor: Sara Thibeau Strategy Director: David Synyard Strategist: Liam Norris Producer: Heather Hyland Integrated Studio Team Lead: Henry Eugenio Editor: Alexandra Beals Retoucher: Andrew O'Driscoll Production Artist: Dave Kinsella Integrated Studio Director: Maxime Boivin Translator: Chloee Desjardins PR: Aaron Nilsen Artist: Alexandra Beals, Mando Littlechild, Anna Heffernan, Jennifer Faria, Tracey Metallic, Adrienne Assinewai, Annette Sullivan, Claire Shannon-Akiwenzie, Laura Deiter, Jasmine Chowace-Caffyn, Pam Cailloux Client: Native Women's Association of Canada

Canada's banknotes have never celebrated an Indigenous woman. So, we called for Indigenous artists to reenvision the $20 bill, showcasing their Indigenous women heroes. The initiative ignited a powerful social movement, with the artwork being invited to prominent galleries and sold online, and all proceeds directly benefiting the talented artists.