Cheetle in Cheadle

Shoe-String Budget - Single

2023

Citizen Relations, Toronto, ON
w: citizenrelations.com

Chief Creative Officer: Josh Budd Sr. Strategist: Malav Naik SVP, Strategy: Lindsay Page Art Director: Shirley Xu Wang Writer: Marly Dichter Production House: Frankie Executive Producer: Dave Lembke Fabricator: F&D Scene Changes VP: Alexandra Green Director: Emily Walker Account Manager: Niki Javdan Sr. Account Executive: Alexandrea Smith Account Executive: Katie Haller Research Analyst: Shamshir Malik Client: PepsiCo Foods Canada

Fun fact: Alberta, Canada has a particular penchant for oversized landmarks. It's home to over 30 of them in fact, including huge foods from giant mushrooms in Vilna to the world's largest sausage in Mundare. When we discovered a tiny Albertan hamlet of 83 called Cheadle, we found our opportunity: build a monument to memorialize our iconic orange dust.