Brand Activation Campaign


Leo Burnett, Toronto, ON

Agency President: Ben Tarr Chief Creative Officer: Steve Persico, Lisa Greenberg Creative Director: Kohl Forsberg, Man Wai Wong Copywriter: Aisling Penco Art Director: Angelo Roldan Designer: Angelo Roldan VP, Group Account Director: David Buckspan Group Account Director: Daniel Zimmerman Account Director: Krzysztof Iwanicki Account Supervisor: Janelle Pepin Digital Project Manager: Tom Degez Editor: Jason Grebski Animator: Dan Purdy Producer: Tania Gaudio VP, Post and Print Production: Gord Cathmoir Photographer: SATY+PRATHA, Saty Namvar, Pratha Samyrajah Prop Stylist: Chad Burton Photo Assistant: Dustin Parr Music/Sound: Vapor Music Music Producer: Erin Scott Music Composer: Brendan Quinn Creative Director: Brendan Quinn Audio Engineer: Julian Rudd Sound Designer: Levi Considine Post-Production House: The Vanity Producer: Nicole Labbe Colourist: Brock Cruess Media Agency: Spark Foundry Canada Client: The J.M. Smucker Co. - Canada

Dogs chew your stuff: homework, table, pillows, wallet, just about anything they can get their paws on. They can't help it. Milk Bone, Canada's #1 dog treat, wanted to solve the #1 problem pet parents have with their dogs by giving them the opportunity to turn chewed-up stuff into coupons.