Chris P

Digital Engagement Campaign

2023

Cossette, Toronto, ON
w: cossette.com

Ad Agency: Cossette Executive Creative Director: Jason Hill Group Creative Director: Alex Gadoua Associate Creative Director: Jason Soy, Zuheir Kotob Copywriter: Celine Campbell, Michael Murray Art Director: Todd McMackon VP, Strategic Planning: Amy Badun Sr. Strategy Director: Geoff Gingerich Senior Content Strategist: Kat Kleon Senior Social Media Manager: Celine Campbell Business Director: Anjelica Kapetanos Account Supervisor: Alison Still Account Executive: Rachel Edelmeier Lead Business Director (QC): Vanessa Audigand Account Director (QC): Natalie Azoulay Account Advisor (QC): Victoria Boyer Producer: Lindsay Hann Client: McDonald’s Canada

We recruited people named Chris P to become brand ambassadors for McCrispy. Kris, Crystal, Christen, and anyone whose name sounded crispy—were all invited to try the McCrispy before anyone else and then endorse it on social media to their followers—creating a digital word-of-mouth campaign like no other.