Clit-me

Mobile/Tablet - Single

2019

Rethink
w: rethinkcanada.com

39% of women reach orgasm during heterosexual intercourse, as opposed to 91% in the case of men. This difference is commonly referred to as the “orgasm gap”.To help bridge this gap, the collective led by the National Film Board created Clit-me; a web application that took a lighthearted approach to education about the clitoris. Users try out different motion techniques on an avatar, finding out what makes it “happy” as a way to demystify the sexual pleasure of people who have a clitoris.

Winner: Rethink
Client: National Film Board of Canada
Creative Director: Nicolas Quintal, Ian Grais, Chris Staples
Art Director: Maxime Sauté, Mathilde Beaudoin-Tessier, Vincent Bastien-Masse
Writer: Xavier Blais
Strategist: Pascal Routhier
Creator: Stéphanie Dupuis, Maude Fraser, Noémie Beaulac, Audrey Malo, Léa Martin, Vincent Paradis, Catherine Sabourin, Laurence Gélinas
Director: Benjamin Lussier
Executive Producer: Marie-Ève Rocheleau
Producer: Marc-Antoine Lambert
Production Director: Antoine Lortie-Ouellet
Production Coordinator: Marianne Lévesque
Online Editor: Benjamin Lussier
Offline Editor: Jean-Pierre Demers
Colourist: Simon Boisx
Sound Designer: PO Rioux
Account Director: Alex Lefebvre
Account Manager: Cendra Percy
Ad Agency: Rethink