Clit-me

Mobile/Tablet - Single

2019

Rethink
w: rethinkcanada.com

Winner: Rethink Client: National Film Board of Canada Creative Director: Nicolas Quintal, Ian Grais, Chris Staples Art Director: Maxime Sauté, Mathilde Beaudoin-Tessier, Vincent Bastien-Masse Writer: Xavier Blais Strategist: Pascal Routhier Creator: Stéphanie Dupuis, Maude Fraser, Noémie Beaulac, Audrey Malo, Léa Martin, Vincent Paradis, Catherine Sabourin, Laurence Gélinas Director: Benjamin Lussier Executive Producer: Marie-Ève Rocheleau Producer: Marc-Antoine Lambert Production Director: Antoine Lortie-Ouellet Production Coordinator: Marianne Lévesque Online Editor: Benjamin Lussier Offline Editor: Jean-Pierre Demers Colourist: Simon Boisx Sound Designer: PO Rioux Account Director: Alex Lefebvre Account Manager: Cendra Percy Ad Agency: Rethink

39% of women reach orgasm during heterosexual intercourse, as opposed to 91% in the case of men. This difference is commonly referred to as the “orgasm gap”.To help bridge this gap, the collective led by the National Film Board created Clit-me; a web application that took a lighthearted approach to education about the clitoris. Users try out different motion techniques on an avatar, finding out what makes it “happy” as a way to demystify the sexual pleasure of people who have a clitoris.