Don’t be a D*ck (Wear Your Mask Properly)

Experimental/Artistic - Single

2021

lg2, Montreal, QC
t: 514-281-8901
e: dvtmtl@lg2.com
w: lg2.com

Client: Pony VP, Creative: Nick Paget VP, Digital Experience: Louis-Philippe Favreau, Nicolas Baldovini Creative Director: Nick Paget, Geneviève Langlois Art Director: Romain Joveneau Copywriter: Mourad Bouaziz Director of Technology: Romain Prache Technical Conception: Jean-François Picard, Nicolas Daniel 3D Artist: Jean-François Picard Account Services: Olympe Ramonatxo Agency Production: Olympe Ramonatxo, Valéry Lewis Illustrator: Gabrielle Laila-Tittley Equipment: Solotech Director: Olivier Bouchard, Romain Joveneau, Mourad Bouaziz Music/Sound: KNLO Motion Graphics Artist: Nicholas Ross Editor: Olivier Bouchard

Winning Entry: happyviewing.net/applied-arts-advertising-2021/pony-dont-be-a-d

Pony is a socially engaged artist based in Montreal whose designs are worn by fans all over the world. To launch her new mask collection, our team installed an interactive screen in the window of her boutique. By repurposing the code of a SnapCam filter and a little AI, we were able to target people who weren't wearing their masks properly. As they stopped to check themselves out on the screen, Mr. Lonely, a charming yellow penis, popped out of the end of their exposed noses.