Don't Get Dieppe'd

Small Community Integrated Campaign

2022

Target, St. John's, NL
t: 709-739-8400
e: info@targetmarketing.ca
w: targetmarketing.ca

Shop local campaigns don't work. People need a more tangible reason to change their behaviour; it can't just be about local love. That's why we tapped into a hyper-local truth about the dangers of online shopping. In a city of only 112,000 people, Don't Get Dieppe'd earned 97,000 video views and earned 1.05 million impressions, as well as earned media coverage on broadcast news. We proved that people do 'love local.' A local insight.

Creative Director: TJ Arch
Associate Creative Director: Jennifer Szilagyi
Art Director: Amanda Blackwood
Copywriter: TJ Arch, Joel Felker
Designer: Luisa Bojaca
Jr. Graphic Designer: Hilary Cooper
Director of Account Management: Catherine Kelly
Account Manager: Natalie Lemire
Strategic Planner: Noel O'Dea
Post-Production House: Accomplice Content Supply Co.
Sound Record: NIFCO
Client: St. John's Board of Trade

Winning Entry: tgt.tgt90.com/dont-get-diepped