Don't Get Dieppe'd

Small Community Integrated Campaign


Target, St. John's, NL
t: 709-739-8400
e: info@targetmarketing.ca
w: targetmarketing.ca

Creative Director: TJ Arch Associate Creative Director: Jennifer Szilagyi Art Director: Amanda Blackwood Copywriter: TJ Arch, Joel Felker Designer: Luisa Bojaca Jr. Graphic Designer: Hilary Cooper Director of Account Management: Catherine Kelly Account Manager: Natalie Lemire Strategic Planner: Noel O'Dea Post-Production House: Accomplice Content Supply Co. Sound Record: NIFCO Client: St. John's Board of Trade

Winning Entry: tgt.tgt90.com/dont-get-diepped

Shop local campaigns don't work. People need a more tangible reason to change their behaviour; it can't just be about local love. That's why we tapped into a hyper-local truth about the dangers of online shopping. In a city of only 112,000 people, Don't Get Dieppe'd earned 97,000 video views and earned 1.05 million impressions, as well as earned media coverage on broadcast news. We proved that people do 'love local.' A local insight.